Ask us
  • Add-ons
  • Testimonials

Map and Radius Search

Add-ons

Availability Calendar

Add-ons

Membership & Payment Gateway

Add-ons

Real Estate CRM - Realtyna Property Listing

Add-ons
★★★★★
we have been using this product quite for a while. We are completely impressed with their solutions for realestate markets. Though they are having a well professionally written documents for both front end and admin panel, we always raise a support ticket with them to address our questions (not issues), honestly their turn around time is less than 24 hours with clean answers.
In general as a user, we/I endorse this beautifully craved Joomla Extension wholeheartedly. Its worth buying!

Read more

Organic MLS Integration
Written by Giselle    Monday, 09 April 2012 11:01    PDF Print E-mail

organic_mls_vs_non_organic

In order to show MLS data on a real estate website, MLS Integration needs to be deployed. There are quite a number of IDX and RETS providers in the market, each with a different technology and pricing. After the integration, the end result may look similar, but the underlying technology plays an important role in the popularity of your website, especially from the search engine point of view.

 

Organic MLS is a method of MLS integration that brings search engine value to your website by inserting the MLS properties directly to your website database. For search engines it is very important to read the properties directly from your database, rather than through a third party database such as MLS or  IDX providers.

 

In Organic MLS integration, metaphorically the downloaded properties (from MLS to your website) become like the living organs of your own website. As a result, the search engines will consider your website as an informative website with hundreds of URLs to index.

 

As a realtor you should know that there are quite a number of famous MLS/IDX providers that do not use the organic method.


Non-organic MLS integration methods might seem cheaper at first glance, but at the end of the day they cost much more.  The integration providers use methods that take all the search engine advantages of your marketing efforts, leaving you with nothing.


How to identify Organic MLS Integration from non-organic ones?

 

Fortunately realizing whether a real estate website uses organic or non-organic MLS integration is easy. Suppose that the website name is MYDOMAIN.COM and the MLS IDX provider’s website is IDXPROVIDER.COM

 

  1. 1- Each property MUST have a unique URL. In some websites, no matter you open which property; the shown URL in your browser’s address bar remains the same, for example ‘www.mydomain.com/something’. This proves that the website is using iFrame or Framing method which is NOT organic.

 

  1. 2- In addition to the above, the URLs must NOT be in one of the following formats:
    1. a. idxprovider.mydomain.com/rest_of_the_url
    2. b. mydomain.idxprovider.com/rest_of_the_url
    3. c. idxprovider.com/mydomain/rest_of_the_url
    4. d. idxprovider.com/rest_of_the_url

 

    1. 3- The individual URLs of each property should be in the following format:
    • • mydomain.com/rest_of_the_url

 

In order to see and inspect the URL of each property:

 

    1. 1- Position your mouse over one of the links of a property, for example ‘details’ button and right-click (Windows) or secondary-click (Mac)
    2. 2- Click on ‘Open in new Tab’ and look at the address url on top address bar (in your browser)

 

OR:

 

    1. 1- Right-click (or secondary click) and select ‘Copy Link’ or ‘Copy Shortcut’ on the ‘Details’ button of a property.
    2. 2- Open a new tab and paste the copied link into the address bar.
Last Updated ( Tuesday, 15 May 2012 08:56 )
 
Owning a Real Estate Website; is it a Luxury Commodity or a Necessity?
Written by Giselle    Tuesday, 17 April 2012 12:43    PDF Print E-mail

Realtors ask themselves from time-to-time if owning a property listing website is a necessity.  Some realtors, especially those who are part of a famous brokerage company and use the brokerage website platform for listing properties, may think of it as a luxury commodity. However, the fact is that for each and every realtor, having a personal real estate website is an absolute necessity.

 

Websites Grow Over Time website_growth

Well-structured websites are like living creatures. They need food, in the form of fresh content, traffic and a bit of Search Engine Optimization (SEO). And, they grow over time by gaining search engine ranks, attracting more traffic, and generating more leads.

Note: Please see our article that explains a well-structured real estate website.

 

Build Up Your Career on the Internet

Successful people plan their career ahead of time. They know exactly what they need to achieve in order to build up a recognizable career. They go for achievements like a college degree, certifications, memberships with important groups and communities, professional networking, etc.

 

In the Real Estate business, having a personal and well-structured property listing website is of equal value.  Your Real Estate website should be treated as your representative on the Internet and it will grow with you over time. The sooner you launch your own website, the sooner you can see the benefits.

 

Independency Matters

If you are part of a brokerage company, especially one with a great website, you may have never felt the desire of having your own website. You are used to simply uploading your properties over there, the company markets the website, and your properties will be seen by potential clients. Although this is a very good strategy for increasing the visibility of your properties, it should not be the only one.

 

One day you may decide to move to another area, change your brokerage, or work independently. In that case, you will lose years of your marketing endeavors such as distributing business cards, networking, advertisements, trade show, etc. in favor of that brokerage company. On the other hand, performing the due diligence of maintaining your own Real Estate website along with your brokerage website will support both your independency and business growth over time.
Last Updated ( Monday, 23 April 2012 17:50 )